The Systems Master Plan
There comes a point in most small businesses when the owner – you
- acknowledges that it’s time for the business to grow to the next stage. The challenge is, how do you do that? More of the same? Probably not! You’ve done a great job to get to where you are now, but to get to the next stage you will need a Systems plan.
Set aside some time to develop a vision. What do you want your business to become? How will it behave? What will set it apart from its competitors? What Systems will you need? Decide what your growth goals are and set yourself targets and some realistic milestones by which you can measure your progress. These will include your revenue target, the time frame in which you will achieve this, the number of staff and when they will join the business, the number of outlets, profitability and so on.
Plan Systems for Growth
The key is to map out a growth destination that is real, but stretches you and can be broken down into smaller goals. Planning growth in your business also needs you to work on developing yourself as a manager and a leader. Be prepared to get out of your comfort zone and grow as a person – your business and systems will be a reflection of you.
Your next task is to be really objective and honest about the business as it is now. If it has just come out of start up stage then it is almost certainly still very ‘you dependent’.
In other words, without you there it would not be able to operate effectively, let alone grow. This is a wake up moment, and a very valuable realisation, because you are now able to ask yourself about what systems really needs to be in place for growth to happen.
The first thing is going to be time; specifically, yours. Without you dedicating your time to business development, nothing will change. You are going to have to create some time in your working week to work on your business.
Begin by identifying everything you do in a day, a week, a month. Work out which tasks you can delegate. (And if there is no one to delegate to, you may have to consider getting in some office support even if it’s only a day or two a week.)
Work out the instructions for each of the activities this person will be doing. Imagine you are there to tell them what comes next, and set it all out on paper. These instructions must include clear steps, standards and timing. This is a system. Make sure each system is recognisable as such and follows the same format.
Get Systems Strategic
Aim to free up at least one hour of your time every day and when you have done that, begin to work on your growth plans and the systems that will streamline the work that
needs to be done. If you were to use that time just to develop one system, at the end of the week you would have five systems; at the end of the month, 20 and so on.
Incorporate into your planning the key areas your business will need to cover to ensure that the growth will be steady, managed and sustained.
Once you have a plan and created your thinking and development time, look at what your business will need in order to grow. If the answer is more sales, then maybe you should be looking at your marketing strategy.
If you have enough enquiries but are not converting them to business, then examine what is happening in your conversion process. Are you confident that you and your team of brokers can deliver your products and services faultlessly and seamlessly? If not, then start there. Iron out the glitches.
There is absolutely no point in developing a marketing strategy to bring in more business unless you know your business can deliver on its promises.
Think of your business as having four key strategic areas: production, marketing, management and resources. Then break each of those areas down into key areas, such as delivery systems, market research, leadership and finance.
To begin with, you are going to be responsible for developing the strategies and systems in all these areas.
The Systems Plan 2 coming soon