EFTPOS has quickly become the preferred method of payment for businesses and their customers alike. Creative Business Builders can assist you to find the EFTPOS solution that best suits the requirements of your business – whether it be a fixed line or the innovative Mobile EFTPOS.

By offering your customers cash free convenience, your EFTPOS facility can help to grow your sales… and your business.

Paying by plastic dominates our buying habits so it makes sense for our major banking institutions to offer small businesses EFTPOS terminals that accept credit and debit card payments. Here’s what you need to know about getting and using them.

What’s an EFTPOS/credit card facility?

The fixed Line EFTPOS facility is a counter-top unit of similar size to a modern fixed line telephone handset. It contains sophisticated software that facilitates the processing of Credit card or Eftpos plastic card transactions. The terminal requires a fixed telephone line to connect the terminal to the issuing bank for card authorisation. The latest and innovative Mobile EFTPOS does not require a telephone line to operate, as it works using a mobile telephone network and can be used anywhere there is a signal. This all happens in seconds, helping banks better protect vendors and consumers against card fraud. The terminal displaying whether or not the transaction is authorised or not.

How do you do it?

Most new terminals are “plug and play” units. This means you simply connect them to telephone and power lines. If a spare telephone line (eg: A fax line) isn’t available it is advisable to have your phone company install a dedicated line. Vendors will then either swipe a customer’s credit, debit or EFTPOS card or take the card details over the phone and punch them into the machine. Security-conscious customers will be pleased to note the terminals don’t store their card details or other data. The merchant’s transaction print-out, which the terminals will print, do not include the customer’s name or card number. What it does record is the name and card number of the merchant, the terminal ID, an authorisation number and the transaction amount, for the customer’s and merchants records.

Why do it?

An EFTPOS terminal is not only a convenient, efficient and relatively safe cash management system, it can help build customer traffic and profits. These machines are very popular with all sorts of businesses who want to improve the way customers to pay them. Such as convenience stores, retail, manufacturers, Internet Marketers, Network markers, Tradesmen, Man in a Van businesses, Service stations, hotels and clubs and entertainment venues, the list goes on.

The benefits to your customers

• the ability to pay electronically using the card of choice reduces the need for your customers to carry cash, making it a safer alternative

• is a safe and secure way for your customers to pay – the transaction is confirmed by a receipt and on bank account statements

• the payment can be authorised quickly via the EFTPOS network saving time for your customer

The benefits to your business

• potential to increase sales by offering your customers a more convenient and secure way to pay

• Promotes impulse buying because there is less need for your customers to carry cash

• Improves cash flow by eliminating the need to provide lay-by, store credit or accept personal cheques

• Reduces the need to keep cash on the premises thereby reducing security risks, particularly beneficial to businesses operating late at night or on the weekend.

• Saves time, money and effort by reducing paperwork and the manual processing of payments

• Gives you more time to concentrate on running your business

The machines can also help those business models with next to no customer contact. Russell and Verena Cunningham, owners of the Australian Institute of Self-Development, based in Australia. Russell’s business supplies high-quality Training, Coaching, Emotional Freedom Technique and NLP services to assist their Client to achieve your personal and business, success goals.

Russell says “Our business is conducted primarily with Personal Consultations face to face or by telephone (Adults, Teens & Children) dealing with, Relationships, Stress & Anxiety Release, Weight Management, Success Coaching for Study & Work, Sales & Communication Training & Coaching, Goal Setting for Success, Trouble Shooting Consultations & Conflict Resolution.”

“I decided to get advice from Ian regarding an Eftpos terminal because we were using a ‘click-clack’ machine at the time, I thought we were on a good rate. I was amazed at the rates he was able to offer us! We are a progressive business, and could see the value of allowing people to pay by credit card, as it allows us to up-sell our products and other services giving our clients extra time to finance a purchase.”

Russell added fast payment is another plus. “With cheques, you wait for it to arrive by mail, time to go to the bank and wait in line and there’s the clearance period. With Visa or MasterCard transactions are processed overnight, plus we know that the purchase or payment has been approved.”

“The systems and services that Creative Business Builders provided has saved us time, effort and lots of money. In fact, the credit card facilities he organised for us have saved us over $3000 over the past two years. If you are in Business and you haven’t contacted Ian yet, then it’s costing you money.”

“Now we recommend all our graduates, trainers and coaches to give Ian a call when they have finished their training, so they too can have their businesses running at peak performance.”

Russell Cunningham
Australian Institute of Self-Development
www.selfdevelopment.com.au

The pitfalls

Running out of paper in the middle of a busy period, or power blackouts can throw a spanner into the processing works. There are manual paper vouchers businesses can use as well as 24/7 card authorisation lines, which merchants can ring to seek approval to process a transaction over their floor limit.

Russell says the merchant service fee (MSF) for processing and administration can be a nuisance, however it is like your mobile phone contract, you get your first $20.00 of transactions for free. “However, I only lose less than one percent of sales in fees to the credit card company, I can live with that.”

Set-up costs

Most terminals can be rented for $10 to less than $40 a month. Some banks charge an establishment fee, covering delivery of the machine plus some training, set-up servicing and maintenance. The banks might waive this fee to attract your business or encourage you to switch from their competition. Check with Ian at justaskian.com for the best deals. All banks have an ongoing monthly service fee. However, this is re-imbursed by offsetting it against your transaction fees as explained earlier. Again similar to mobile telephone contracts, you pay a set fee and get same amount back in free transactions.