To enjoy more income, more time and more life to do the things they are passionate about

We are living in a time where there are opportunities everywhere we choose to look. The ‘stuff’ that sells newspapers is doom and gloom, and with the current financial down turn the journalists are having a field day.

As Business Owners we have to recognize that in times like these the prepared ones will see the opportunities that are everywhere and flourish.

What do I mean? Well, we need to take a look at what I call the ‘Old’ model of business and start to consider a ‘New’ model of doing business. First let’s take a look at the reasons why businesses may struggle and fail in the current climate and compare it to the New Model:

1. Most business owners don’t have a business! They are self-employed which often is another term for a Job – The new model is about building a system to run the business without you being there.

2. Most Business Owners don’t understand what their business does! They are in to make money (or simply to survive) focusing on profit. The New Model focuses on the dignity of a customer service centered business and giving value. Believe me do this and the profit will take care of itself.

3. Old Model businesses have no Vision & Mission statement that is instilled n everything they do. No vision or mission and your business will have no purpose – simply making money is not a vision! The New Model business takes time to clarify it’s Vision and Mission, everybody connected with the business takes ownership of this.

4.The New business model statement becomes the culture of the business. Clarify your mission or purpose in your business
Articulate your mission statement – who are you going to serve (your ideal client) & who you are not (the 80%). What problems and frustrations are you solving for your (ideal) customer?
What frustrations does your customer have?
What can your customers expect EVERY time they deal with you.

5. Old model businesses are constantly looking for the next customer after the sale is completed. New model businesses have defined their Ideal Customer, the 20% that will give them 80% of their revenue. They build relationships and their customers become advocates for their business.

6. Old model businesses are the same as their competitors. They often compete on price or offer the service that their customers expect from everyone. New model businesses Identify their competitive advantage, their USP, Unique Selling Proposition – Not price or service, something that the customer wants but doesn’t expect.
Does your marketing tell them & does it align with your Mission. Can you deliver it in the world of the customer.

7. Old model businesses treat customers like a commodity – New model nurture & love them .. they go “Beyond the Cash register”
Systemize your customer experience. Turn them from a suspect to an evangelist for your business.
Ask them and listen to them “What are your frustrations about {Your} Industry” Most dissatisfied people just walk out without saying why they are not happy with your service – New
Tell them about your guarantee, New model businesses will call their customers and let them know that they have two weeks of the guarantee left to return their goods if they are not completely satisfied!

8. Old model businesses are all about themselves, self promotion and looking good. New Model businesses concentrate on treating others how they would like to be treated. They get interested in others, they love their people and customers. They are interested in no.1 their Staff & no.2 their customers.
They have a system to build relationships with people not things (products and services, etc) They know people want to be understood, heard, recognized, acknowledged & loved. Yes, you read it correctly, we want to be loved! So do you people and customers.
Ever had a letter from your bank signed Customer Relationship Manager – Try talking or calling the relationship manager and see if you can get through to them?

New model businesses will make sure someone answers the phone and their communication is in the callers world and aligned with the USP, Vision and Mission statements and always reminds the caller about the guarantee. Communicate rather than speak to them, for example:
How are you? – Listen to the answer
Any frustrations? – Listen to the answer
Don’t forget your guarantee
Is there anything else we can do for you- Listen to the answer and make notes
Did you know…. (New products that are aligned to this customers profile)

9. The old business model is in its death throws. The new model is to manage themselves better, they know daily how the business is performing/serving/delivering/what the customers feedback is. They Know & manage their KPI’s and Metrics – love their customers but do not extend credit to them, beyond the agreed terms.
They always have a minimum of 3 months worth of creditor funds in hand

Conclusion: This blog is all about the New Model of doing business now, today.

In years to come these will be the good old days. Prepare now, start to let go of the old model and implement the ideas we will be sharing with you & your opportunities will appear.

We Guarantee It!