It’s time that time of year again to review your Business Systems Performance with regard to the Goodwill your business generates.
So just how will your business measure up?
As the year comes to an end, make a commitment to quietly sit and reflect on the past 12 months for 15 – 30 minutes a day and consider the questions below.
Unlike the end of financial year, your goodwill review is not about financial performance. But about the very heart and soul of your business, your company culture and the Mission Statement that drives it. As such, you need to totally ignore the financial results we are so used to working with. Therefore, avoid any answers that relate directly to making or spending money.
Use this as an opportunity to seriously consider the effects your business has on society, your community, yourself and the ones you love. This is about the total value contribution your business has made to the world over the past twelve months.
Of course, if you are a soul operator then this is about you. How have you moved humanity forward this year?
1. How has your business enriched the lives of those you love?
2. How has your business enriched your life this year?
3. What would your clients be missing, if your business had not existed?
4. How has your business enriched the lives of your suppliers?
5. What was the notable feedback you received from a client?
6. Did you engage in any activities primarily for monetary gain?
7. How has your business raised the bar in an area of your industry or sector?
8. Did your business treat people like you would want to be treated?
9. Did your business follow thorough on your promises?
10. Did you take full responsibility for all your actions?
11. Was there a key incident where you have stuck to your gut instincts/vision instead of following accepted wisdom?
12. Have you rewarded those who have contributed extraordinarily to your business appropriately?
Take some time on New Year’s Day, to make a point of celebrating each and every positive contribution you have documented during this business goodwill exercise. As you head into the New Year, set some audacious goals to fill in the areas that are wanting, review your Mission statement. As we enter 2009, we will have to look at business in a new way. Business owners must come to grips with a new model of doing business.
Have a great Christmas and end of year break. You are taking one, aren’t you?
This post was inspired and based on a Flyingsolo article by Paul J. Morris who is an information systems strategist. This incredible title means that he helps businesses become more efficient at what they do while keeping them on track with their goals.





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