Marketing Strategy … Philip Kotler Marketing Business
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Philip Kotler
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{ 21 comments… read them below or add one }
getnasty08 12.28.09 at 1:15 am
check out ‘Kotler is dead!’ by A. Smithee (Stephen Brown) its in the EJM 1997 31 (3/4) 317-325
It’s a good read
sk0rpi0nas 12.28.09 at 1:44 am
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greatofflinemarket 12.28.09 at 2:40 am
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parabolic9 12.28.09 at 2:42 am
While Mr. Kotler is obviously a expert in his field, I think it’s telling that in the marketing world, “printing a smiley face on a cookie” is considered a good example of new technology.
Thusly this should be amended to “it used to be that engineers and scientists made new products. Now sales and marketing do.”
djfilipe 12.28.09 at 2:51 am
I had the pleasure to meet him once at an exposition. Marketing has been evolving a lot, and this sir has kept up with all the technological innovations to add new tools and ideas to his theories on Marketing. He’s almost 80 years old and his mind is so sharp! He’s legendary! Hope to catch his teachings again soon.
s223730 12.28.09 at 3:27 am
This guy is Amazing, and the one who call him a (Father of Marketing) needs to have a superb Prize.
citycertified 12.28.09 at 3:49 am
Philip Kotler is amazing, I’m definitely going to do some research on him. Thanks for sharing this
hologram252 12.28.09 at 3:52 am
for all Dr. Kotler’s fans in Egypt, he is giving a two-day training in Cairo, 15 – 16 Oct.
igor16ohrid 12.28.09 at 4:28 am
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Alex02099 12.28.09 at 4:52 am
He Will Come On the 21th of September in Alexander Palace In Skopje, Macedonia 600$One Hole Day With HimU Can Take Pic With Him
deagla 12.28.09 at 5:09 am
Eh, the Illuminati are blueblood filth such as Rothschilds, Warburgs, Windsors, Al Gore/Pike etc who rule secret societies including Freemasonry. Their agenda: force-vaccinate many w/toxic rubish that will be in swine flu vaccines, WW3, implement Codex Alimentarius & internet 2 then stage an alien invasion to get us chipped. Support Oracle Broadcasting, Dr. Deagle, Stewart Swerdlow and Project Camelot!
kenwilson1987 12.28.09 at 5:48 am
Genius… Kotler is helping me a lot with my study… Does anyone know where I can meet him?
DoloresTripp 12.28.09 at 6:29 am
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WilmerDow 12.28.09 at 7:02 am
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EdgardoJustice 12.28.09 at 7:09 am
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EdgardoJustice 12.28.09 at 7:45 am
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Memubitsu 12.28.09 at 8:29 am
Open innovation – corporate espionage on non-protected targets?
vtornieri 12.28.09 at 9:16 am
It´s really make sense, if you match this with the lean manufacturing theory (See Womack or Goldratt) it fits perfectly!
kasunboralessa 12.28.09 at 9:29 am
yes our job is to create, communicate, deliver value to de target market at profit.but i always suffers from pest factors.
Kinkkylee 12.28.09 at 9:48 am
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mandagh 12.28.09 at 9:52 am
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