www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill …
Seth Godin: Sliced bread and other marketing delights
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{ 25 comments… read them below or add one }
greatofflinemarket 12.04.09 at 1:38 am
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BeyondNeptoon 12.04.09 at 2:08 am
why does anyone listen to this turdball? He’s a fraud
IrlSogeti 12.04.09 at 2:44 am
Guru!
g3548dm 12.04.09 at 2:56 am
Coming up with the next iteration of the “world’s biggest ball of yarn” doesn’t seem that groundbreaking.
And there was a mustard revolution… Grey Poupon.
FittingGroup 12.04.09 at 3:05 am
Great insight!
jazzyfizzle86 12.04.09 at 3:27 am
With regard to how ideas spread; The Tipping Point (book),
ramster6 12.04.09 at 3:41 am
new niche markets and marketing – nichethoughts. com
wasantube 12.04.09 at 4:25 am
why he dressed like steve jobs?
nestorrfortuna 12.04.09 at 4:55 am
yes, i guess what i do not like is advertisement. product placement is idiotic.
if i need something, i go and get it… but i do not like to be told what i need.
agree with you, there is a difference
cheers..
Lucky14970 12.04.09 at 5:12 am
Bill was in marketing himself by the way he presented himself in his acts. Clearly you understand the joke behavior behind how he talked about marketing. There is really two different kinds of marketing, those that inspire and those that require. What I mean by “require” is that, it doesn’t require you to do anything but be a consumer machine. Inspiring is kind of like what this TED guy does. Hes not telling you to rip off people, hes telling you to take a chance and be unique. There is a dif…
panzercommandier 12.04.09 at 6:03 am
this video… is remarkable
nestorrfortuna 12.04.09 at 6:33 am
if you are in marketing… kill yourself.
-bill hicks
LemonLimeLaughter 12.04.09 at 7:30 am
Who spreads an idea the best wins. I heard of this before. It is called meme warfare.
TV and Mass media is controlled by corporations. So ideas that could benefit humanity could not be spread because of TV censorship. The only ‘ideas’ spread through mass media is just advertisement trash which is a fucking shame.
acrowBruto 12.04.09 at 8:04 am
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SecretSocietyCoach 12.04.09 at 8:40 am
Get your ideas to spread like butter that you can put on sliced bread….
fbmboss1982 12.04.09 at 9:23 am
so much money. so little time. good vid. check out my channel.
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MattSanti 12.04.09 at 9:48 am
Contradiction? When doesn’t he contradict himself? Who hasn’t at times?
agentmedia 12.04.09 at 10:13 am
Ad distribution has dramatically changed with the popularity of the internet (which is changing the “tv industrial complex”). The message is still the same though – with this product your life will be easier than it is, you will be happier, you will be different and “cool, or you will be accepted.
agentmedia 12.04.09 at 10:50 am
I feel he contradicts himself throughout this lecture. I think the main point he was trying to make was that you can no longer mass spam the nation with non-valuable products, because the consumer now has some control of ad/content distribution, yet he makes no mention of this. His main point seems to be that products need to be “remarkable”, or good, or of quality. Yet there have always been these markets (Sharper Image, Eddie Bauer..etc.).
weltkriese 12.04.09 at 11:33 am
The guy totally trys to look like Jobs.
bakeryofideas 12.04.09 at 11:35 am
Great video!
looranks 12.04.09 at 12:00 pm
Agree too, the intro sucks…
Gnometower 12.04.09 at 12:21 pm
I agree, the music sucks. But this is 2 years old, they changed their intro last year
ittaBIT27 12.04.09 at 1:10 pm
does anyone else mute the loud, annoying, intro music, besides me?